I feel like a more legitimate business owner and artist now that I have a website and marketing materials that meet my own high standards for design and craftsmanship.
Steinen Hurtado
Independent Jewelry Maker
New Haven, CT
Services
- consultation
- logo refinement
- business card design
- website design
- website construction
- e-commerce integration
- self-updating tutorial
- postcard design
The Opportunity
Steinen lacked confidence in her self-made marketing materials and was hesitating to promote her business sufficiently.
The Process
The first step in this makeover was to refine Steinen’s logo so it could be applied to her other materials. Next was the creation of a postcard advertising her jewelry parties that could be used as a direct mail piece or stuffed in a purchase bag. The website and business card followed the design direction set by the postcard.
The Offering
Steinen now has a cohesive package of marketing materials that present her business with the professionalism it deserves. The business card allows her to confidently network in person, and the elegant website showcases her beautiful collection of jewelry with elegant sophistication.
— Steinen HurtadoI gave Kirk my pie-in-the-sky wishlist for my website and marketing materials... and then I told him my budget. He helped me identify the key points of what I was asking for and what would be most beneficial to me and my business. One of my favorite things about my new website is how easy it is to update my product line. Now I can confidently direct people there and tell them it shows everything I have available. Most importantly I feel like a more legitimate business owner and artist now that I have a website and marketing materials that meet my own high standards for design and craftsmanship.
The logo refinement added elegance, legibility, and easy application to other materials.
The dramatic homepage shows details of a selection of jewelry pieces.
More or less pieces can be shown per page depending on the web browser’s height.
Product detail pages link directly to PayPal for e-commerce.
The 7" x 5" promotional postcard was designed to be used as a mailer and bag stuffer.